Rob Cord, a 37 year commercial real estate expert[JB1]  started his career in real estate in 1987 at the height of the aftermath of the 1985 passive loss tax reform.  This set a course of action to aggressively compete to secure tenants, minimize expenses, and rebrand properties achieving more than the market share for assets in his  markets.  In each of the last 4 downturns, Cord achieved success through positive outcomes for his employers, clients, and investors.  With RE4, Cord joins three partners, all having experience in the repositioning of commercial real estate investment properties, with each partner contributing their own unique set of skills for excellence and execution. 

Cord actively repositions high rises, office buildings, business parks, industrial parks, and retail centers throughout the western United States.

With RE4, the experience and resources of the partnership brings more than 100 years’ experience which provides access to capital to reposition, restructure, asset manage, manage, lease, rebuild, redesign and dispose of investments as required to meet the goals of the parties involved.

Cord’s experience encompasses a wide range of institutional positions as Managing Director - CBRE, Senior Managing Director -  Kennedy Wilson, Cassidy Turley, and Voit Real Estate, President CBC Advisors and CEO of Foothill Partners. In these roles Cord acquired, managed, repositioned, built, leased and sold properties within a commercial real estate portfolio ranging from $4-$6 billion AUM throughout the Western United States working with teams as large as 600 professionals in 30 offices across the country.

Cord and partner, Julie Blank, joined forces in 2023 to bring the highest level of integrity, ingenuity, and creativity to the management of investments for their benefit and that of their partners creating AREAS Capital. In 2024 Jeffrey Steinberg, Michael Foley, Julie Blank, and Cord joined forces to assist investors and sponsors facing the challenges of pending loan maturities, downsizing of tenants, lease defaults, and supply chain constraints with increasing costs and interest rates.